The Runways Are Seriously Pretty Again


The default look for new models in the months leading up to the spring 2016 runway could be summed up in one word: weird. Stars like Mally Bair, Cierra Skye and Varya Shutova filled the catwalk and campaigns making the prevailing ideal kind of distinctive, attention grabbing look that could be polarizing and captivating all at once. United by their individualism, models who defined the look for fall 2015 were an offbeat bunch. Characters, interesting beauty is what is on the trend according to casting directors Versace and Fendi. Noting the prevalence of unconventional models as well as their shortcoming, the directors says some of them do not last more than one season because they are too specific.



With springs collection introducing the world to a fair share of unexpected faces among them stunner Chiaran Mazzoleni of Calvin Klein collection and Kerrigan Clark, the emergence of a refined, art influenced aesthetic in casting served to offset the atypical. It goes without saying most model are aesthetically pleasing but what sells in campaigns and on catwalk fall in and out of the fashion as the pendulum swinging. Straightforward prettiness, once considered pedestrian or worse yet boring is experiencing a revival of sort.



This unbridled romanticism was evident in key shows like alexander McQueen, and Guccians has trickled into the casting pool resulting into the slew of new larger than life beauties. Glancing at several of this season’s most striking newcomers, it showcases the power of the classic, with the aptly named Noa Vermeer giving a fitting Baraque take on baby doll cuteness, while Olivia Jansing and Julia Fleming emerging on the scene like they did step out of john William water house painting.



Young women radiate a graceful femininity in their strong jaws, long necks and full lips that would be in demand in any era but seems to especially resonate with today’s designers. And as for why, there exists a number of reasons. For one in an age where seemingly anything goes in terms of casting and social media often trumps symmetry when brands are in search of models, timeless beauty can provide an appealing constant. For another while it remains to be seen whose success will translate into campaigns, covers and those covetable beauty contracts, the undeniable, accessible nature of the unapologetically pretty face bodes well. But above all, in a season focused on an eclectic sensibility with regards to clothes, perhaps it’s a relatively practical reason: The prettier the face, the easier the sell.