Pat McGrath’s Golden Makeover takes over the Tuileries
Pat McGrath’s fashion month has not only been outstanding, but because of her constant Instagram updates we all got to be a part of it. Just days after announcing a ‘Coming Soon’ video, we witnessed one magical day. At 4:00 p.m. in the Tuileries on September 30th, the makeup artist’s clues came to a stunning stop, as McGrath went down on the 16th-century Parisian garden with a team of backstage assistants. Her idea? To transform a growing crowd of astonished spectators into golden kings and queens with a dab of shining gold powder.
As hundreds of people gathered in the late afternoon sun—including Kris Jenner, Bella Hadid, Imaan Hammam, Lily Donaldson, and dozens of Parisian passersby who sped over by car, motorbike, and foot upon hearing the news—McGrath relaxed into one of the park’s signature green chairs and got started. Plunging into a high-impact metallic powder that looked like gilded fairy dust against the day’s backdrop, she measured each face for a moment before altering it with a motion—a gold swoosh across the eyelids, a wash on the cheekbones, a quick sketch of filaments along the lashes. That smooth powder, which twinkles with the same radiant force of a glossy bracelet or a sheet of gold foil against the skin, held all the magic of a Paris Fashion Week talisman.
According to McGrath, she had been working with a lab for months to get it right. Developed under the name The Pat McGrath Project, the shade is known as Gold 001, and will be for sale on the makeup artist’s new website for exactly 24 hours next month. (Fans, take note: She’ll be declaring the exact date on Instagram soon, and giving away pots of the gold dust to the followers who inspire her.) Its high-impact shine seemed to look good on everyone, lighting up faces and buoying spirits. As the city’s golden hour took hold, photographers Dmitry Kostyukov, Kevin Tachman and Phil Oh imprisoned the last of McGrath’s gold-painted crowd before they went back into the Paris streets—where it’s safe to say that even a shimmering Eiffel Tower might have some fierce competition tonight.