New Music Video By Joe Jonas Is Directed By Gigi Hadid
Gigi Hadid is no stranger when it comes to music videos, she certainly did star in a fair amount of them. But when it comes to directing, she really had no previous experience; up until now. She became a music video director thanks to her boyfriend who secured her a job. Music video in question is for a song called “Cake by the ocean” by the band DNCE. Gigi’s boyfriend Joe is of course in the said band.
Music video is in no way different from the title, it literally features people having a food fight by the ocean. Their weapon of choice is a giant cake, and judging from the commentator that can be heard at all times – the entire ordeal is an international cake eating championship of sorts. Who will win, the competition is fierce, and will it be the band members or models? Watch the video and find out.
The desertyshore side footage is filled with unusual scenes. Bikini clad guest models go around and laugh while someone sweeps through dating app Bumble. Even Fat Jew makes an appearance lathering up his tights with the band, taking care of the face and chugging White Girl Rose. Have a pleasant drink, we will say to him, and slowly back away from the vast army of DNCE fans.
It is a slightly bizarre ordeal but never the less a truly attention grabbing effort by Gigi. We are certain her popularity and the music video’s extrovert nature will reach out to audiences of all age groups and that the song itself will be a hit – if it already is not. Band is lucky to have such a talented music video editor, and we sure do hope for more collaboration in the future.