Gigi Hadid, The Supermodel with Serious Social Media Chops
Story of Gigi Hadid, the 20-year-old rising star supermodel about her newfound fame, fascinating family connections, and the hunt for New York’s best cheeseburger also with her serious social media chops.
Gigi Hadid was born to be in front of the camera. When she was still a baby, she became a model for her first ad campaign, for Guess Kids. Her mother, Yolanda Foster, a Dutch model and veteran cast member of Bravo’s Real Housewives franchise, put her career on hold while Hadid attended High School. When, Gigi graduated, shea appeared the Sports Illustrated Swimsuit Issue and then Tom Ford started coming in.
Unlike their 1990s predecessors, who steadily climbed to the top with years of editorial shoots and runway shows, she quickly advanced her way into the upper echelons with social-media followings blazing. “Now it’s very much a lifestyle, which I know sounds kind of cheesy,” she says of the blurred lines between hard work and real life. “It’s not a nine-to-five job. You’re on set for 15 hours and then you go home and make sure you’re posting the right stuff on social media and then you answer your e-mails. It never stops.” She means that literally: “Yesterday, I was approached by a 13-year-old girl in the bathroom at the airport for a selfie.” She said.
Apart from photo shoots and contracts with brands such as Maybelline, Hadid is now focused on two things now: First, she’s on a one-woman hunt for the best cheeseburger in New York. “In the last year, I’ve tried to try a new burger every week. Right now, my favorite is from J.G. Melon.” Her other reason is promoting strength in female friendships. Or in the social media with her hashtag: #girlsquad. Hadid’s close pals are fellow models Karlie Kloss and Delevingne, and Taylor Swift, whose Hyde Park concert Hadid stormed arm in arm with Jenner last June. “It’s really fun that we get to share our friendship on social media. We support each other and we inspire each other.” Hadid also wants us to know that despite their millions of followers. “It’s hard to get us all in the same room,” she said, “but when we do we’ll have a cooking night at someone’s house and talk for hours. Then we all get on a different plane the next day.”