Eco-friendly brands are climbing up the Beauty Totem Pole
The fake cosmetics industry is blasting, however fortunately normal Beauty Eco-friendly brands are also emerging at the same rate. it appears women are really beginning to think about the fixings in their regular items as arsenic-bound foundation and fake M.A.C. lipsticks black market sellers are landing in jail.
Jessica Alba’s Honest Company and Drew Barrymore’s Flower Cosmetics are driving the celebrity charge, but this segmented industry is gradually filling to the brim with autonomously claimed organizations.
“Global sales of natural personal-care products, which constitute around 25 percent of the market, ranked up 10% last year, and Kline projects sales in the segment will increment at a compound annual development rate of almost 10 percent through 2019,” says an article about eco-conscious beauty inside the latest issue of WWD.
From more inormation sources emphasizes a new trend of natural beauty stores like Credo Beauty in San Francisco, who are filling the void left by bigger brands (Burt’s Bees, Origins, etc.) that merged with mainstream companies after seeing worldwide achievement. Now need to watch out whether that same trend will proceed or if these emerging names will keep up ownership of their product. W3LL individuals is set to invade Sephora and Target this fall while others are happy to remain unconventional from a business viewpoint.