I am addicted to you - BEAUTY LAUNCH BY HM 4.jpg



H&M plans to take its relationship with you beyond your wardrobe. The fast fashion retailer is going into beauty with a new things that will include makeup, hair, and body care products plus styling tools,and it will be in stores this October.

“This is a complete range with everything in it to create any look imaginable with colors and textures for a classic, natural or a high fashion aesthetic,” Sara Wallander, H&M Beauty’s concept designer, said in a statement for the line. “Quality was one of the most important factor in creating [it].”

Hundreds of eye, lip, and nail polishes will be waiting for you at stores and on hm.com, together with products for all skin tones. The company also plans on releasing a premium body care and conscious line of eco-friendly products after a while.