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100 Years Of Women’s Beauty And Look In India

100 Years Of Women’s Beauty And Look In India

Women’s beauty and look in India has had many transformations through the past. In a clip brought to us by Cut Video, a very skilled team who has by now shown how the standards of style and fashion have evolved all over the world, we see a century of these changes in less than two minutes.

In such a big and diverse country as India, it couldn’t have been an easy task to summarise how the complex culture attitudes defined what beauty is and how it reflected in the form of fashion and beauty trends. However, to classify the beauty in India decade by decade, Trisha Milan, an Indian dancer studying in the US, is displayed in the video modelling different masks of beauty.

As it’s the case with all the other societies, beauty in India has too been greatly influenced and defined by various developments in history, politics and tradition. The most notable inspiration for the looks shown in the video is that of dominant Bollywood heroines of different periods.

We see how the standards of beauty change from the 1910s, which was the period when the cinema was a novelty to Indian society and when mythological subjects ruled the scene. Imitating these themes, this era’s beauty is marked with simplicity, minimalism and humbleness. Following decades, however, come by with more boldness in both make-up and hairstyles. Globalization and ascending western values bring up red lipsticks, curly hair and stronger make-up, making women look more as they feel – free and independent. The 1960s opt for the dramatic look – fake eyelashes and winged eyeliner while 1970s encourage hippie look. Finally, we see the 2010 decade welcoming the nude tones and natural beauty.

What makes India stand out in this series of videos is that while the foreign influences on the women’s beauty choices are very visible, they never take over. They only accompany the dominating Indian traditional beauty practices and symbols, such as bindi, henna, kaajal and others.